Getting your interior design business on Google Search involves a multi-step process to optimize visibility, credibility, and accessibility to potential clients. Here are steps and best practices to help you get started:
1. Google My Business (GMB) Listing:
- Register your business on Google My Business. This will get your business on Google Maps and provide a knowledge panel on Google Search for local queries related to your services.
- Fill out all the details, including business name, address, phone number, hours of operation, and services offered.
- Add high-quality photos of your work, your team, and your office or workspace.
- Collect and respond to reviews from clients. Positive reviews can significantly enhance your reputation and visibility.
- Keep your GMB profile updated with any changes in business hours, address, etc.
2. Optimize Your Website:
- Create a professional website that showcases your portfolio, services, testimonials, and contact details.
- Implement SEO (Search Engine Optimization) best practices to make your website easily discoverable. This includes keyword research, on-page optimization etc. Here is a link to Keywords to use on your Interior Design Website Also, be sure to add your city and state on each page.
- Consider creating 5-10 blog posts using the Keywords about interior design tips, trends, etc. This will help establish authority and can improve SEO.
3. Backlinks:
- Try to get other reputable websites to link to your website. This can be through articles written about you, guest posts, partnerships, or mentions. Backlinks from credible sites can boost your site's authority and ranking. This also works if you link your website to a reputable website.
4. Engage on Social Media:
- Active social media profiles (like Instagram, Pinterest, Facebook, and LinkedIn) can indirectly influence your Google Search visibility. Google doesn’t directly use social signals as a ranking factor, but social platforms can drive traffic, generate interest, and increase brand searches on Google. Don't be afraid to post your portfolio, services, contact, and about me pages from your website. This is great content that you have already created so share it!
5. Local Directories and Niche Platforms:
- Register your business on local directories like Yelp, Yellow Pages, local Chamber of Commerce etc. Also, consider platforms specific to interior design, such as Houzz FREE plan.
6. Consistency:
- Ensure your business name, address, and phone number are consistent across all online platforms. This helps in local SEO.
7. Mobile Optimization:
- Ensure your website is mobile-friendly. With an increasing number of users searching on mobile devices, having a mobile-optimized site is crucial for user experience and SEO.
Remember, achieving prominent visibility on Google Search is an ongoing effort. The digital landscape is ever-evolving, so it's essential to keep up with industry trends, algorithm updates, and best practices to maintain and enhance your online presence.
Angela Roork, Studio Designer Financial Consultant